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Frith, Katherine Toland
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Showing results 1 to 20 of 34
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Issue Date
Title
Author(s)
1993
Advertising in Asia : trends and images
Frith, Katherine Toland
1997
Asian advertising : charting the trends
Frith, Katherine Toland
2000
Attracting the right people in an IT labor-scarce economy : a study of Singapore and Philippine recruitment advertisements and strategies.
Guevarra, Monalou S.
2003
Battle against the cancer stick : a proposed national smoking control campaign targeted at young adults.
Chan, Elwin Jui Ping.
;
Charles, Shirley.
;
Gwee, Xin Ying.
;
Tan, Chiew Ling.
2003
Battle for banking dominance : an analysis of the communication strategies employed by local banks in the 2001 mergers.
Lim, Yin-Fern.
2005
Branding proposal for Blossomz : a case study of brand building and brand management
Pan, Jing
;
Soh, Shihui
;
Xiao, Karin Kailing
;
Tan, Evangeline Ivy
2002
Censorship in Singapore : a case study on morning radio show "5 guys and a girl".
Chang, Georgina.
1996
The century of the dragon : advertising in Asia - from dependence to convergence
Frith, Katherine Toland
2001
Colours of beauty : selecting and using Pan-Asian, Asian and Caucasian models in Singapore women's fashion magazines.
Siew, Felix.
;
Koh, Shu Ching.
;
Tan, Wei Keng.
2001
Communicating feminine identity in Singapore : the culture encoding of beauty types in magazine advertising.
Lee, Sher Lin.
2003
Communication training needs of the small- and medium-sized enterprises in Singapore
Amaranto Mirandilla, Kate
2001
Comparing the recall of banner ad versus sponsored ad : Online
Namrata Shripad Keni
2002
A comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)
Ang, Mei San
2006
Discover SCWO : connecting the Singapore Council of Women’s Organisations with young people in Singapore.
Goh, Yun Shuang.
;
Tan, Keng Hui.
;
Wang, Kimberley Kai Yin.
;
Yeo, Aaron Eu Wei.
2002
Either "Hello" or "Wei" seeing Chinese culture in advertisements
Zhang, Wenru
2001
From print to screen: evaluating the impact of online magazines on traditional print magazines in Singapore.
Kaur, Pramila.
2001
Gender images in tourism advertising and marketing : an examination of the portrayal of women in Asia.
Huang, PeiLing.
2004
How the media impact on attitude toward thinness : a Singapore study.
Tan, Sean Yew Siong.
2004
Impact of liberalization of broadcast channels on the representation of women in Pakistan.
Ovais, Siddiqua.
2004
An integrated brand communications campaign for Playworks Private Limited.
Huang, Adeline Tianying.
;
Ng, Roger Yang Kwang.
;
Leung, Wai Leng.
;
Mo, Jing Jing.