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Increasing revenue through advertising sales and value-added services

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Increasing revenue through advertising sales and value-added services

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Title: Increasing revenue through advertising sales and value-added services
Author: Bellersheim, Fabiola
Copyright year: 1995
Subject: DRNTU::Social sciences::Mass media::Media economics
Type: Conference Paper
Conference name: AMIC-Illert Workshop on Re-engineering the Newspaper for Competitive Advantage : Kuala Lumpur, Jun 8-9, 1995.

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