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Marketing campaigns that increase sales : how to grow in declining markets.

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Marketing campaigns that increase sales : how to grow in declining markets.

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Title: Marketing campaigns that increase sales : how to grow in declining markets.
Author: Ziegler, Marc.
Copyright year: 1995
Subject: DRNTU::Social sciences::Mass media::Media economics.
Type: Conference Paper
Conference name: AMIC-Illert Workshop on Re-engineering the Newspaper for Competitive Advantage : Kuala Lumpur, Jun 8-9, 1995.

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