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Marketing campaigns that increase sales : how to grow in declining markets.

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Marketing campaigns that increase sales : how to grow in declining markets.

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dc.contributor.author Ziegler, Marc.
dc.date.accessioned 2008-10-21T02:49:02Z
dc.date.available 2008-10-21T02:49:02Z
dc.date.copyright 1995
dc.date.issued 1995-06-08
dc.identifier.citation Ziegler, M. (1995). Marketing campaigns that increase sales : how to grow in declining markets. In AMIC-Illert Workshop on Re-engineering the Newspaper for Competitive Advantage: Kuala Lumpur, Jun 8-9, 1995. Singapore: Asian Media Information and Communication Centre.
dc.identifier.uri http://hdl.handle.net/10220/1333
dc.format.extent 19 p.
dc.subject DRNTU::Social sciences::Mass media::Media economics.
dc.title Marketing campaigns that increase sales : how to grow in declining markets.
dc.type Conference Paper
dc.contributor.conference AMIC-Illert Workshop on Re-engineering the Newspaper for Competitive Advantage : Kuala Lumpur, Jun 8-9, 1995.

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