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Principles of marketing and market research applications to newspaper management.
| Title: | Principles of marketing and market research applications to newspaper management. |
| Author: | Ghosh, Sanjoy. |
| Copyright year: | 1993 |
| Subject: | DRNTU::Social sciences::Mass media::Media planning. |
| Type: | Conference Paper |
| Conference name: | AMIC Workshop on Newspaper Circulation and Advertising Development : Dhaka, Sep 19-22, 1993. |
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|---|---|---|---|
| AMIC_1993_SEP19-22_05.pdf | 2.446Mb |
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