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Principles of marketing and market research applications to newspaper management.

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Principles of marketing and market research applications to newspaper management.

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Title: Principles of marketing and market research applications to newspaper management.
Author: Ghosh, Sanjoy.
Copyright year: 1993
Subject: DRNTU::Social sciences::Mass media::Media planning.
Type: Conference Paper
Conference name: AMIC Workshop on Newspaper Circulation and Advertising Development : Dhaka, Sep 19-22, 1993.

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