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Effective PR and advertising in a multimedia landscape

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Effective PR and advertising in a multimedia landscape

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Title: Effective PR and advertising in a multimedia landscape
Author: O'Brien, Kathy
Copyright year: 1998
Subject: DRNTU::Social sciences::CommunicationDRNTU::Social sciences::Mass media
Type: Conference Paper
Conference name: AMIC Annual Conference : Asia's Information Marketplace, Race for Technology, Content and Competence (7th : 1998 : Bangkok)

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