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Effective PR and advertising in a multimedia landscape.

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Effective PR and advertising in a multimedia landscape.

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Title: Effective PR and advertising in a multimedia landscape.
Author: O'Brien, Kathy.
Copyright year: 1998
Subject: DRNTU::Social sciences::Communication.DRNTU::Social sciences::Mass media.
Type: Conference Paper
Conference name: AMIC 7th Annual Conference : Asia's Information Marketplace, Race for Technology, Content and Competence, Bangkok, May 21-23, 1998.

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