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Effective PR and advertising in a multimedia landscape.

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Effective PR and advertising in a multimedia landscape.

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dc.contributor.author O'Brien, Kathy.
dc.date.accessioned 2008-10-21T02:53:15Z
dc.date.available 2008-10-21T02:53:15Z
dc.date.copyright 1998
dc.date.issued 1998-05-21
dc.identifier.citation O'Brien, K. (1998). Effective PR and advertising in a multimedia landscape. In AMIC 7th Annual Conference: Asia's Information Marketplace, Race for Technology, Content and Competence, Bangkok, May 21-23, 1998. Singapore: Asian Media Information and Communication Centre.
dc.identifier.uri http://hdl.handle.net/10220/1419
dc.format.extent 9 p.
dc.subject DRNTU::Social sciences::Communication.
dc.subject DRNTU::Social sciences::Mass media.
dc.title Effective PR and advertising in a multimedia landscape.
dc.type Conference Paper
dc.contributor.conference AMIC 7th Annual Conference : Asia's Information Marketplace, Race for Technology, Content and Competence, Bangkok, May 21-23, 1998.

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