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The good, the bad, and the airbrushed : a review of puffery in advertising.

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The good, the bad, and the airbrushed : a review of puffery in advertising.

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Title: The good, the bad, and the airbrushed : a review of puffery in advertising.
Author: Steele, Michael E.
Copyright year: 1997
Subject: DRNTU::Social sciences::Communication.DRNTU::Social sciences::Mass media.
Type: Conference Paper
Conference name: AMIC Annual Conference on Skyways, Highways and Corridors : Asia's Communication Challenges, Kuala Lumpur, June 19-21, 1997 (vol. 1).

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