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The good, the bad, and the airbrushed : a review of puffery in advertising

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The good, the bad, and the airbrushed : a review of puffery in advertising

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Title: The good, the bad, and the airbrushed : a review of puffery in advertising
Author: Steele, Michael E.
Copyright year: 1997
Subject: DRNTU::Social sciences::CommunicationDRNTU::Social sciences::Mass media
Type: Conference Paper
Conference name: AMIC Annual Conference on Skyways, Highways and Corridors : Asia's Communication Challenges (1997 : Kuala Lumpur) (vol. 1)

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