mirage

The good, the bad, and the airbrushed : a review of puffery in advertising

DSpace/Manakin Repository

 

Search DR-NTU


Advanced Search Subject Search

Browse

My Account

The good, the bad, and the airbrushed : a review of puffery in advertising

Show full item record

Title: The good, the bad, and the airbrushed : a review of puffery in advertising
Author: Steele, Michael E.
Copyright year: 1997
Subject: DRNTU::Social sciences::CommunicationDRNTU::Social sciences::Mass media
Type: Conference Paper
Conference name: AMIC Annual Conference on Skyways, Highways and Corridors : Asia's Communication Challenges (1997 : Kuala Lumpur) (vol. 1)

Files in this item

Files Size Format View
AMIC_1997_JUN19-21(VOL1)_09.pdf 3.235Mb PDF View/Open

This item appears in the following Collection(s)

Show full item record

Statistics

Total views

All Items Views
The good, the bad, and the airbrushed : a review of puffery in advertising 561

Total downloads

All Bitstreams Views
AMIC_1997_JUN19-21(VOL1)_09.pdf 537

Top country downloads

Country Code Views
United States of America 402
China 49
United Kingdom 18
Russian Federation 9
Singapore 9

Top city downloads

city Views
Mountain View 356
Beijing 34
Singapore 9
Sunnyvale 7
Kuala Lumpur 3

Downloads / month

  2014-10 2014-11 2014-12 total
AMIC_1997_JUN19-21(VOL1)_09.pdf 0 0 15 15