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The good, the bad, and the airbrushed : a review of puffery in advertising.
| Title: | The good, the bad, and the airbrushed : a review of puffery in advertising. |
| Author: | Steele, Michael E. |
| Copyright year: | 1997 |
| Subject: |
DRNTU::Social sciences::Communication. DRNTU::Social sciences::Mass media. |
| Type: | Conference Paper |
| Conference name: | AMIC Annual Conference on Skyways, Highways and Corridors : Asia's Communication Challenges, Kuala Lumpur, June 19-21, 1997 (vol. 1). |
Files in this item
| Files | Size | Format | View |
|---|---|---|---|
| AMIC_1997_JUN19-21(VOL1)_09.pdf | 3.235Mb |
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| The good, the bad, and the airbrushed : a review of puffery in advertising. | 195 |
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| AMIC_1997_JUN19-21(VOL1)_09.pdf | 98 |
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