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The good, the bad, and the airbrushed : a review of puffery in advertising.

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The good, the bad, and the airbrushed : a review of puffery in advertising.

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dc.contributor.author Steele, Michael E.
dc.date.accessioned 2008-10-21T03:00:47Z
dc.date.available 2008-10-21T03:00:47Z
dc.date.copyright 1997
dc.date.issued 1997-06-19
dc.identifier.citation Steele, M. (1997). The good, the bad, and the airbrushed : a review of puffery in advertising. In AMIC Annual Conference on Skyways, Highways and Corridors: Asia's Communication Challenges, Kuala Lumpur, June 19-21, 1997. Singapore: Asian Media Information and Communication Centre.
dc.identifier.uri http://hdl.handle.net/10220/1570
dc.format.extent 22 p.
dc.subject DRNTU::Social sciences::Communication.
dc.subject DRNTU::Social sciences::Mass media.
dc.title The good, the bad, and the airbrushed : a review of puffery in advertising.
dc.type Conference Paper
dc.contributor.conference AMIC Annual Conference on Skyways, Highways and Corridors : Asia's Communication Challenges, Kuala Lumpur, June 19-21, 1997 (vol. 1).

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