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The century of the dragon : advertising in Asia - from dependence to convergence.

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The century of the dragon : advertising in Asia - from dependence to convergence.

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Title: The century of the dragon : advertising in Asia - from dependence to convergence.
Author: Frith, Katherine Toland.
Copyright year: 1996
Subject: DRNTU::Social sciences::Communication.DRNTU::Social sciences::Mass media.
Type: Conference Paper
Conference name: AMIC Conference on Asian Communications : the Next Twenty-five Years, Singapore, Jun 1-3, 1996.

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