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Advertising and development in Malaysia : a content analysis of interracial relationships in magazine advertising

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Advertising and development in Malaysia : a content analysis of interracial relationships in magazine advertising

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Title: Advertising and development in Malaysia : a content analysis of interracial relationships in magazine advertising
Author: Zuraidi Ishak; Mohamad Md Yusoff
Copyright year: 1991
Subject: DRNTU::Social sciences::Communication::Promotional communication.
Type: Conference Paper
Conference name: AMIC Seminar-Workshop on Using Entertainment and Advertising for Development Communication : Singapore, Jan 21-24, 1991.

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