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Advertising and development in Malaysia : a content analysis of interracial relationships in magazine advertising

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Advertising and development in Malaysia : a content analysis of interracial relationships in magazine advertising

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dc.contributor.author Zuraidi Ishak
dc.contributor.author Mohamad Md Yusoff
dc.date.accessioned 2008-10-21T03:40:36Z
dc.date.available 2008-10-21T03:40:36Z
dc.date.copyright 1991
dc.date.issued 1991-01-21
dc.identifier.citation Zuraidi I. & Mohamad Md Y. (1991). Advertising and development in Malaysia : a content analysis of interracial relationships in magazine advertising. In AMIC Seminar-Workshop on Using Entertainment and Advertising for Development Communication : Singapore, Jan 21-24, 1991. Singapore: Asian Mass Communication Research & Information Centre.
dc.identifier.uri http://hdl.handle.net/10220/2436
dc.format.extent 18 p.
dc.subject DRNTU::Social sciences::Communication::Promotional communication.
dc.title Advertising and development in Malaysia : a content analysis of interracial relationships in magazine advertising
dc.type Conference Paper
dc.contributor.conference AMIC Seminar-Workshop on Using Entertainment and Advertising for Development Communication : Singapore, Jan 21-24, 1991.

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