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The use of TV and radio entertainment for development communication : the Malaysian experience

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The use of TV and radio entertainment for development communication : the Malaysian experience

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Title: The use of TV and radio entertainment for development communication : the Malaysian experience
Author: Salleh Hassan; Narimah Ismail
Copyright year: 1991
Subject: DRNTU::Social sciences::Communication::Promotional communication
Type: Conference Paper
Conference name: AMIC Seminar-Workshop on Using Entertainment and Advertising for Development Communication : Singapore, Jan 21-24, 1991.

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