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The use of folk media in advertising and developmental communication.

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The use of folk media in advertising and developmental communication.

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Title: The use of folk media in advertising and developmental communication.
Author: Rajan, R. V.
Copyright year: 1991
Subject: DRNTU::Social sciences::Communication::Promotional communication.
Type: Conference Paper
Conference name: AMIC Seminar-Workshop on Using Entertainment and Advertising for Development Communication : Singapore, Jan 21-24, 1991.

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