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International Broadcasting and Audience Research (IBRA) audience measurement.

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International Broadcasting and Audience Research (IBRA) audience measurement.

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Title: International Broadcasting and Audience Research (IBRA) audience measurement.
Author: Herrmann, Peter.
Copyright year: 1986
Subject: DRNTU::Social sciences::Communication::Audience research.
Type: Conference Paper
Conference name: AMIC-Deutsche Welle Seminar on Audience Research : Singapore, Mar 10-14, 1986.

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