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Typical management shortfalls in New Product Development (NPD) and their avoidance

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Typical management shortfalls in New Product Development (NPD) and their avoidance

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Title: Typical management shortfalls in New Product Development (NPD) and their avoidance
Author: Bauly, John A.; Foo, Say Wei
Copyright year: 2000
Abstract: This paper briefly reviews one model of the total NPD process, viewed as a "strategic business process". The model is based upon that used by the UK Time to Market Association, [1][2], and its member companies, and put forward as being, for many NPD situations, a "best practice" model. The most successful implementation of the model usually requires good "change management" within companies and also demands particular attention to the avoidance of some potential management shortfalls that are liable to occur. These have been noted to be prevalent for various ways of organizing NPD activity so that a consideration of them should be generally useful to all companies engaged in NPD. This paper reviews these typical management shortfalls. They have been observed from practical experience as well as from the case studies [2].
Type: Conference Paper
Conference name: IEEE International Conference on Management of Innovation and Technology (1st : 2000 : Singapore)
Rights: © 2000 IEEE. Personal use of this material is permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new collective works for resale or redistribution to servers or lists, or to reuse any copyrighted component of this work in other works must be obtained from the IEEE. This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder. http://www.ieee.org/portal/site This material is presented to ensure timely dissemination of scholarly and technical work. Copyright and all rights therein are retained by authors or by other copyright holders. All persons copying this information are expected to adhere to the terms and constraints invoked by each author's copyright. In most cases, these works may not be reposted without the explicit permission of the copyright holder.
Version: Accepted version

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