Are pay for performance search engines relevant?

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Are pay for performance search engines relevant?

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dc.contributor.author Goh, Dion Hoe-Lian
dc.contributor.author Ang, Rebecca P.
dc.date.accessioned 2010-01-04T07:26:15Z
dc.date.available 2010-01-04T07:26:15Z
dc.date.copyright 2002
dc.date.issued 2010-01-04T07:26:15Z
dc.identifier.citation Goh, D. H. L., & Ang, R. P. H. (2002). Are pay for performance search engines relevant? Journal of Information Science, 28(5), 349-355.
dc.identifier.issn 1741-6485
dc.identifier.uri http://hdl.handle.net/10220/6177
dc.description.abstract Pay for performance (PFP) search engines, like their “traditional” counterparts (e.g. Google), provide search services for documents on the World Wide Web. These search engines however rank documents not on content characteristics but according to the amount of money a vendor is willing to pay when a user visits a Web site appearing in the search results page. A study was conducted to compare the retrieval effectiveness of Overture (formerly GoTo, a PFP search engine) and Google (a traditional search engine) from an academic perspective. Thirty-one queries from different graduate-level subject areas were submitted to each of these search services and the first 20 documents returned were retrieved and analyzed for precision and distribution of relevant documents using different relevancy criteria.
dc.format.extent 21 p.
dc.language.iso en
dc.relation.ispartofseries Journal of information science
dc.subject DRNTU::Engineering::Computer science and engineering::Computer systems organization::Computer-communication networks
dc.title Are pay for performance search engines relevant?
dc.type Journal Article
dc.contributor.school Wee Kim Wee School of Communication and Information
dc.identifier.doi http://dx.doi.org/10.1177/016555150202800501
dc.description.version Published version

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