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Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour.

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Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour.

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dc.contributor.author Low, Jin Yong.
dc.contributor.author Tan, Adeline.
dc.contributor.author Darwitan, Andrew.
dc.contributor.author Ng, Kaijie.
dc.date.accessioned 2011-03-28T00:56:56Z
dc.date.available 2011-03-28T00:56:56Z
dc.date.copyright 2010
dc.date.issued 2011-03-28T00:56:56Z
dc.identifier.citation Low, J. Y., Tan, A., Darwitan, A., & Ng, K. (2010). Planting the Green Idea : a Study of Medium Effectiveness on Behavioural Intentions Using the Theory of Planned Behaviour. Course Assignment, Nanyang Technological University.
dc.identifier.uri http://hdl.handle.net/10220/6762
dc.description.abstract The Theory of Planned Behaviour (TPB) proposed by Ajzen has traditionally been used by researchers to predict behaviour, explain behavioural changes and to design behaviour interventions to elicit changes. This study seeks to apply TPB to the much neglected research area of "green" behaviour in the context of Singapore.
dc.format.extent 38 p.
dc.language.iso en
dc.rights Nanyang Technological University
dc.subject DRNTU::Social sciences::Mass media::Media effects.
dc.title Planting the green idea : a study of medium effectiveness on behavioural intentions using the theory of planned behaviour.
dc.type Course Assignment (CA)
dc.contributor.school Wee Kim Wee School of Communication and Information
dc.contributor.supervisor Shirley Ho Soo Yee (WKWSCI)
dc.description.degree COMMUNICATION STUDIES

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