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Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency.

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Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency.

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dc.contributor.author Giam, Zhen Wei.
dc.contributor.author Goh, Yi Ling.
dc.contributor.author Koh, Ming Xiu.
dc.contributor.author Tan, Christine Pei Ling.
dc.date.accessioned 2012-01-16T04:24:03Z
dc.date.available 2012-01-16T04:24:03Z
dc.date.copyright 2011
dc.date.issued 2012-01-16
dc.identifier.citation Giam, Z. W., Goh, Y. L., Koh, M. X., & Tan, C. P. L. (2011). Project Gad-savvy : a Health Communications Campaign Educating Tertiary Students in Singapore about Gadget Dependency. Final year project report, Nanyang Technological University.
dc.identifier.uri http://hdl.handle.net/10220/7462
dc.description.abstract This paper presents the ‘Gad-Savvy’ project, a social health campaign by four undergraduates from the Wee Kim Wee School of Communication and Information. This communication campaign aims to raise awareness on the issue of gadget dependency among Singaporean Youths, aged 17-25 years old. The literature review explores the rising trend of gadget (or portable electronic device) ownership and usage in the light of technological advancements. The report outlines the communication plans and key strategies used. The effectiveness of the campaign is assessed by process and outcome evaluation, and future recommendations are provided.
dc.format.extent 163 p.
dc.language.iso en
dc.subject DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns.
dc.title Project gad-savvy : a health communications campaign educating tertiary students in Singapore about gadget dependency.
dc.type Final Year Project (FYP)
dc.contributor.school Wee Kim Wee School of Communication and Information
dc.contributor.supervisor Lee Chun Wah (WKW SCI)
dc.description.degree COMMUNICATION STUDIES

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