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Unplug! world wider than WWW : a campaign addressing internet dependency amongst youth in Singapore.

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Unplug! world wider than WWW : a campaign addressing internet dependency amongst youth in Singapore.

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dc.contributor.author Chew, Wen Jing.
dc.contributor.author Lim, Xinyi.
dc.contributor.author Loh, Cheryl.
dc.contributor.author Quee, Yan Jing.
dc.date.accessioned 2012-01-16T05:55:32Z
dc.date.available 2012-01-16T05:55:32Z
dc.date.copyright 2011
dc.date.issued 2012-01-16
dc.identifier.citation Chew, W. J., Lim, X., Loh, C., & Quee, Y. J. (2011). Unplug! World Wider Than WWW : a Campaign Addressing Internet Dependency Amongst Youth in Singapore. Final year project report, Nanyang Technological University.
dc.identifier.uri http://hdl.handle.net/10220/7463
dc.description.abstract In recent years, Internet Dependency has been recognised as a growing problem in many countries. However, there seemed to be a lack of concrete programmes addressing the issue amongst tertiary students in Singapore. Considering that Singapore is one of the most highly wired countries in the world, the prevalence of an excessive dependence on the Internet poses a significant threat to the physical and psychological well-being of local youth. This convinced four undergraduates to embark on a campaign, titled Unplug!, to raise awareness about Internet Dependency and the importance of moderating one’s time online.Built on the concepts of self-evaluation and peer influence, Unplug! followed a strategic three-step process to reach out to undergraduates in Singapore. Interactive programmes, interesting collaterals and a consistent media presence were utilised to encourage youth to embrace a world wider than the World Wide Web.
dc.format.extent 213 p.
dc.language.iso en
dc.subject DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns.
dc.title Unplug! world wider than WWW : a campaign addressing internet dependency amongst youth in Singapore.
dc.type Final Year Project (FYP)
dc.contributor.school Wee Kim Wee School of Communication and Information
dc.contributor.supervisor Fernando De La Cruz Paragas (WKWSCI)
dc.description.degree COMMUNICATION STUDIES

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