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Kony 2012 : potentials and pitfalls of social media

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Kony 2012 : potentials and pitfalls of social media

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Title: Kony 2012 : potentials and pitfalls of social media
Author: Ng, Joel
Copyright year: 2012
Abstract: A virial video produced by the non-profit group Invisible Children has had remarkable success in astonishingly quick fashion, and offers lessons on how to execute a viral publicity campaign. Yet the story it tells and the solutions it seeks are simplifications that may lead to bad policy decisions.
Subject: DRNTU::Social sciences::Political science
Type: Commentary
Series/ Journal Title: RSIS Commentaries ; 041-12
School: S. Rajaratnam School of International Studies

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