| dc.contributor.author |
Ng, Joel. |
| dc.date.accessioned |
2012-05-15T07:48:17Z |
| dc.date.available |
2012-05-15T07:48:17Z |
| dc.date.copyright |
2012 |
| dc.date.issued |
2012-05-15 |
| dc.identifier.uri |
http://hdl.handle.net/10220/7970 |
| dc.description.abstract |
A virial video produced by the non-profit group Invisible Children has had remarkable success in astonishingly quick fashion, and offers lessons on how to execute a viral publicity campaign. Yet the story it tells and the solutions it seeks are simplifications that may lead to bad policy decisions. |
| dc.format.extent |
2 p. |
| dc.language.iso |
en |
| dc.relation.ispartofseries |
RSIS Commentaries ; 041-12 |
| dc.subject |
DRNTU::Social sciences::Political science. |
| dc.title |
Kony 2012 : potentials and pitfalls of social media. |
| dc.type |
Commentary |
| dc.contributor.school |
S. Rajaratnam School of International Studies |
