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Kony 2012 : potentials and pitfalls of social media

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Kony 2012 : potentials and pitfalls of social media

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dc.contributor.author Ng, Joel
dc.date.accessioned 2012-05-15T07:48:17Z
dc.date.available 2012-05-15T07:48:17Z
dc.date.copyright 2012
dc.date.issued 2012-05-15
dc.identifier.citation Ng, J. (2012). Kony 2012 : potentials and pitfalls of social media. (RSIS Commentaries, No. 041). RSIS Commentaries. Singapore: Nanyang Technological University.
dc.identifier.uri http://hdl.handle.net/10220/7970
dc.description.abstract A virial video produced by the non-profit group Invisible Children has had remarkable success in astonishingly quick fashion, and offers lessons on how to execute a viral publicity campaign. Yet the story it tells and the solutions it seeks are simplifications that may lead to bad policy decisions.
dc.format.extent 2 p.
dc.language.iso en
dc.relation.ispartofseries RSIS Commentaries ; 041-12
dc.subject DRNTU::Social sciences::Political science
dc.title Kony 2012 : potentials and pitfalls of social media
dc.type Commentary
dc.contributor.school S. Rajaratnam School of International Studies

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