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Module 1 : introduction to social marketing

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Module 1 : introduction to social marketing

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Title: Module 1 : introduction to social marketing
Author: Alvarez, Ramiro
Copyright year: 1987
Subject: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Type: Conference Paper
Conference name: AMIC Workshop on Social Marketing and Public Education Campaigns : Baguio, May 18-26, 1987.

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