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‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. Presidential race

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‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. Presidential race

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Title: ‘Forward’ with Obama, or ‘believe’ with Romney? Campaign communication in the U.S. Presidential race
Author: Senol Yilmaz
Copyright year: 2012
Abstract: Obama’s slogans of “Hope” and “Change” in the 2008 presidential elections resonated strongly with the U.S. electorate. His 2012 “Forward” slogan seems stronger than Mitt Romney’s “Believe in America”. Which slogan will be better aligned with the economic situation of the day?
Subject: DRNTU::Social sciences::Political science.
Type: Commentary
Series/ Journal Title: RSIS Commentaries, 144-12
School: S. Rajaratnam School of International Studies

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