Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/10662
Title: | Marketing education : identifying perceived differences among market segments - a cross country analysis between the United States of America and Singapore. | Authors: | Goh, Geraldine Yen Hoon. Ong, Hwee Kim. Tang, Peng Peng. |
Keywords: | DRNTU::Business::Marketing::Market segmentation | Issue Date: | 1999 | Abstract: | This study involved an evaluation of the perceived importance of some 37 competency areas deemed relevant for a successful career in marketing obtained through theadministering of a survey. The sample comprised of 250 respondents, 184 students from tertiary education institutions, 33 marketing practitioners, and 33 marketingacademicians. By simply calculating the means for each of the items, a system of priorities was established. | URI: | http://hdl.handle.net/10356/10662 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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NBS-REPORTS_3189.pdf Restricted Access | 478.05 kB | Adobe PDF | View/Open |
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