Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/47550
Title: | Women practitioners in crisis communication : reconception of gender in contingency theory | Authors: | Mazumdar Suruchi | Keywords: | DRNTU::Business::Advertising::Moral and ethical aspects | Issue Date: | 2010 | Abstract: | This dissertation attempts to analyse the manifestation of gender differences in crisis communication. It takes a cue from the discussion of gender in Contingency theory of conflict management, which suggests that there can be no fixed and ideal stance for an organisation in crisis situation, and the stance depends on a number of contingent factors. Gender has been suggested as one of the variables in Contingency theory. Researchers have attempted to hint an association between traditional feminine behavioural characteristics and an accommodative strategy. This thesis attempts to probe deep into this variable. It critiques and seeks to reconceptualise the discussion of gender in Contingency theory from a feminist perspective. It tries to explore how the gender of women public relations practitioners influence organisational crisis management and whether there can be a connection between so-called feminine behavioural pattern and accommodative strategy in crisis management. | Description: | 138 p. | URI: | http://hdl.handle.net/10356/47550 | Schools: | Wee Kim Wee School of Communication and Information | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | WKWSCI Theses |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
WKWSCI_THESES_9.pdf Restricted Access | 19.44 MB | Adobe PDF | View/Open |
Page view(s) 20
652
Updated on Mar 28, 2024
Download(s) 50
20
Updated on Mar 28, 2024
Google ScholarTM
Check
Items in DR-NTU are protected by copyright, with all rights reserved, unless otherwise indicated.