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https://hdl.handle.net/10356/57887
Title: | The extent of parental yielding to children's requests | Authors: | Oh Lee Peng Tan Shuat Har Teo Puay Leng |
Keywords: | DRNTU::Business | Issue Date: | 1997 | Abstract: | The role that children play in family decision-making has changed significantly over the past years. Nowadays, children has a say too when it comes to family decision making. The level of influence that they have on their parents appears to have increased. Marketers, recognising this, have begun to design advertising messages specially targeted at children. | Description: | 104 p. | URI: | http://hdl.handle.net/10356/57887 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
Files in This Item:
File | Description | Size | Format | |
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NBS FYP 1997_406.pdf Restricted Access | 8.45 MB | Adobe PDF | View/Open |
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