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https://hdl.handle.net/10356/59753
Title: | Consumer satisfaction of services : conceptual relationships & consequences | Authors: | Quah, Gilbert Leek Chiak Ter, Yeow Ming Tan, Valerie Hsu Phen |
Keywords: | DRNTU::Business | Issue Date: | 1995 | Abstract: | Consumer Satisfaction, as a strategic Issue in business management, has recently emerged as a key thrust for success and greater profitability for future developed and saturated markets. The need to satisfy consumer of service becomes more pertinent as the present service industry continues to lead in growth and more traditionally product or production enterprises redefine their businesses as service providers. However, independent researchers into service management and satisfaction have yielded competing views on the conceptual foundations of service quality and consumer satisfaction. | URI: | http://hdl.handle.net/10356/59753 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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GILBERT_QUAH_LEEK_CHIAK_1995.pdf Restricted Access | Main Report | 25.1 MB | Adobe PDF | View/Open |
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