Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9275
Title: | Singaporeans' perceptions of multi-level marketing and its impact on their purchase decision process. | Authors: | Chan, Cho Chi. Choy, Kelvin Wing Hong. Seah, Henry Choon Hong. |
Keywords: | DRNTU::Business::Marketing::Multilevel | Issue Date: | 2004 | Abstract: | The main aim of this study was to find out Singaporeans' perceptions of multi-level marketing and whether it has affected their purchase decision process. | URI: | http://hdl.handle.net/10356/9275 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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NBS-REPORTS_1944.pdf Restricted Access | 938.24 kB | Adobe PDF | View/Open |
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