Please use this identifier to cite or link to this item:
https://hdl.handle.net/10356/9689
Title: | Consumer perceptions of nutrition claims. | Authors: | Ong, Shu Yun. Tay, Audrey Si Qi. Wong, Hui Ping. |
Keywords: | DRNTU::Business::Marketing::Consumer behavior | Issue Date: | 2005 | Abstract: | This study investigates the current usage level of nutrition labels in Singapore, reasons for referring or not referring to nutrition claims and nutrition information panels, and willingness to pay a premium for products with nutrition claims, taking population characteristics into consideration. Also investigates influence of mere presence of a nutrition claim. | URI: | http://hdl.handle.net/10356/9689 | Schools: | Nanyang Business School | Rights: | Nanyang Technological University | Fulltext Permission: | restricted | Fulltext Availability: | With Fulltext |
Appears in Collections: | NBS Student Reports (FYP/IA/PA/PI) |
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File | Description | Size | Format | |
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NBS-REPORTS_2314.pdf Restricted Access | 1.11 MB | Adobe PDF | View/Open |
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