Browsing by Author
Huang, Irene Xun
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) |
| 2016 | Competing for attention: The effects of jealousy on preference for attention-grabbing products | Huang, Irene Xun; Dong, Ping; Wyer Jr, Robert S. |
| 2018 | Crush on you : romantic crushes increase consumers’ preferences for strong sensory stimuli | Huang, Irene Xun; Dong, Ping; Zhang, Meng |
| 2018 | Feeling disconnected from others : The effects of ambient darkness on hedonic choice | Huang, Irene Xun; Dong, Ping; Labroo, Aparna A. |
| 2023 | Flattering me in the right way: exploring language use and ethnic cues in localized advertising among Singaporean consumers | Lou, Chen; Zhou, Xuan; Huang, Irene Xun; Goh, Xin Yun; Lee, Yan Jie; Loon, Bryan Kin Tat; Por, Xin Rong |
| 2023 | Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising | Lou, Chen; Zhou, Xuan; Huang, Irene Xun; Qiu, Chen; Yuan, Mingquan |
| 2018 | The impact of death-related media information on consumer value orientation and scope sensitivity | Jiang, Yuwei; Huang, Tak Zhongqiang; Huang, Irene Xun |
| 2017 | The influence of social crowding on brand attachment | Huang, Irene Xun; Huang, Tak Zhongqiang; Jr., Robert S. Wyer |
| 2019 | Romantic crushes promote variety-seeking behavior | Huang, Irene Xun; Dong, Ping |
| 2016 | Slowing down in the good old days : the effect of nostalgia on consumer patience | Huang, Irene Xun; Huang, Tak Zhongqiang; Wyer Jr., Robert S. |