Browsing by Author Khamitov, Mansur

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Issue DateTitleAuthor(s)
2019How well do consumer-brand relationships drive customer brand loyalty? Generalizations from a meta-analysis of brand relationship elasticitiesKhamitov, Mansur; Wang, Shane Xin; Thomson, Matthew
2018Lie, cheat, and steal: how harmful brands motivate consumers to act unethicallyRotman, Jeff D.; Khamitov, Mansur; Connors, Scott