Browsing by Author
Lee, Michelle Tze Yen
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) |
| 2023 | Authentically fake? How consumers respond to the influence of virtual influencers | Lou, Chen; Kiew, Josie Siu Ting; Chen, Tao; Lee, Michelle Tze Yen; Ong, Celine Jia En; Phua, ZhaoXi |
| 2021 | Investigating the marketing effectiveness of virtual influencers | Kiew, Josie Siu Ting; Lee, Michelle Tze Yen; Ong, Celine Jia En; Phua, Zhaoxi |