Browsing by Author Phua, Zhaoxi
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) | |
|---|---|---|---|
 | 2021 | Investigating the marketing effectiveness of virtual influencers | Kiew, Josie Siu Ting; Lee, Michelle Tze Yen; Ong, Celine Jia En; Phua, Zhaoxi |