Browsing by Author Kiew, Josie Siu Ting
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| Issue Date | Title | Author(s) | |
|---|---|---|---|
 | 2021 | Investigating the marketing effectiveness of virtual influencers | Kiew, Josie Siu Ting; Lee, Michelle Tze Yen; Ong, Celine Jia En; Phua, Zhaoxi |