Browsing by Author Lee, Yi Ling
Showing results 1 to 1 of 1
Issue Date | Title | Author(s) | |
---|---|---|---|
2007 | Effects of puffery on consumer purchase decision | Lee, Yi Ling; Lim, Xin Ru; Zhang, Catherine Weilin |
Issue Date | Title | Author(s) | |
---|---|---|---|
2007 | Effects of puffery on consumer purchase decision | Lee, Yi Ling; Lim, Xin Ru; Zhang, Catherine Weilin |