Browsing by Author Lin, Trisha T. C.

Showing results 1 to 4 of 4
Issue DateTitleAuthor(s)
 2012Competitive pressure and arousing television news : a cross-cultural studyLin, Trisha T. C.; Vettehen, Paul Hendriks; Zhou, Shuhua; Kleemans, Mariska; D'Haenens, Leen
2018Content-related factors influence perceived value of location-based mobile advertisingLin, Trisha T. C.; Bautista, John Robert
 2012Cross-platform framing and cross-cultural adaptation : examining elephant conservation in ThailandLin, Trisha T. C.
 2012Market competitiveness of mobile TV industry in ChinaLin, Trisha T. C.