Browsing by Author
Lou, Chen
Showing results 1 to 9 of 9
| Issue Date | Title | Author(s) |
| | 2020 | Alcohol brands being socially responsible on social media? When and how warning conspicuity and warning integration decrease the efficacy of alcohol brand posts among under-drinking-age youth | Lou, Chen; Alhabash, Saleem |
| | 2019 | “Average-sized” models do sell, but what about in East Asia? A cross-cultural investigation of U.S. and Singaporean women | Lou, Chen; Tse, Caleb H.; Lwin, May Oo |
| | 2019 | Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building | Lou, Chen; Xie, Quan; Feng, Yang; Kim, Wonkyung. |
 | 2019 | Fancying the new rich and famous? explicating the roles of influencer content, credibility, and parental mediation in adolescents' parasocial relationship, materialism, and purchase intentions | Lou, Chen; Kim, Hye Kyung |
| | 2019 | Influencer marketing : how message value and credibility affect consumer trust of branded content on social media | Lou, Chen; Yuan, Shupei |
| | 2019 | Investigating consumer engagement with influencer- vs. brand-promoted ads : the roles of source and disclosure | Lou, Chen; Tan, Sang-Sang; Chen, Xiaoyu |
| | 2019 | The key to 360-degree video advertising : an examination of the degree of narrative structure | Feng, Yang; Xie, Quan; Lou, Chen |
| | 2019 | Pathways to virality : psychophysiological responses preceding likes, shares, comments, and status updates on Facebook | Alhabash, Saleem; Almutairi Nasser; Lou, Chen; Kim, Wonkyung |
| | 2021 | Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty | Lou, Chen; Xie, Quan |
