Academic Profile

Vivian Hsueh Hua Chen is an associate professor in Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore. She holds a Ph.D. in Human Communication from Arizona State University, a M.S. in Speech Communication, a M.A. in English from Syracuse University, and a B.A. in Philosophy, with a minor in Journalism from National Chengchi University.

Dr. Chen’s research areas include social interaction in virtual communities, impacts of communication technology such as video games, Virtual Reality, Artificial Intelligence, intercultural communication, intergroup relations, technology affordances, and gaming for social and personal well-being.

Dr. Chen has been awarded a total of more than S$12 million of external research funding from organizations such as the National Research Foundation, AI Singapore, Media Development Authority, Ministry of Education, A*STAR, and Inter-Ministry Cyber Wellness Steering Committee in Singapore. Some of Dr. Chen’s research grants include (1) Trust to Train and Train to Trust: AI training program (2) Understanding and reducing prejudice through perspective-taking in Virtual Reality. (3) Mobile Gamification strategies to manage online emergence of nativism. (4) The impact of digital games on adolescents’ social and psychological development.

With the support of research grants, Dr. Chen has extensive experience in leading interdisciplinary research teams and working closely with researchers worldwide. Drawing from research expertise from both communication and technology-centric perspectives, Dr. Chen’s upcoming research program focuses on integrating communication theories to the design of the technological features and affordances to promote and facilitate positive social-cultural and individual psychological and behavrioal outcomes.

Dr. Chen has published extensively in well-known journals such as Computers in Human Behavior, New Media & Society and highly reputable conference proceedings. She served as associate editor of the Journal of Media Psychology. She is currently the chair of the Game Studies Division in the International Communication Association.

At WKWSCI, Dr. Chen has supervised graduate and undergraduate students whose theses were published in journals and conferences. She teaches courses on Intercultural Communication, Interpersonal Communication, New Media and Society, Communication Research Method.
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Assoc Prof Chen Hsueh-hua
Associate Professor, Wee Kim Wee School of Communication and Information

Dr. Chen’s research interests include how technology brings changes in communication behaviors and facilitate both negative and positive individual and social outcomes, as well as the social and psychological impact of interactive digital media, which includes video games, virtual reality, and social media. She investigates the ways in which individuals negotiate their identities and social relationships through interpersonal interaction both in real life and in virtual environments. Dr. Chen has worked on several interdisciplinary projects that look at specifically the design of interactive digital media, such as serious games and virtual reality, AI instructions for positive social and personal outcomes.


Current research projects:
• User's cognitive and psychological responses to AI training sytem
• Mobile gamification strategies to manage online emergence of nativism
• Understanding Game Mechanics and Gaming Experiences
• Utilizing Virtual reality and Video games to enhance prosocial behaviors and attitudes
• The effect of peer group and social norms towards negative and positive social media behaviors online
 
  • Trust to Train and Train to Trust: Agent Training Programs for Safety-Critical Environments [AISG RP]

  • Understanding and reducing prejudice through perspective taking in Virtual Reality
 
  • Chen, V.H.H., Ibasco, G.C., Lew, V.J.X, Lew J.Y.Y. (Forthcoming). The Effect of VR Avatar Embodiment on Improving Attitudes and Closeness Toward Immigrants. Frontiers in Psychology.

  • Chen, V.H.H., Ahmed, S. & Chib, A. (2021) The Role of Social Media Behaviors and Structural Intergroup Relations on Immigrant Stereotypes. International Journal of Communication, 15, 4085-4108.

  • Chen, V.H.H., Wilhelm, C. & Joeckel, S. (2020). Relating video game exposure, sensation seeking, aggression and socioeconomic factors to school performance. Behavior & Information Technology, 39 (9), 957-969.

  • Chen, V.H.H. & Ong, J. (2018). The Rationalization Process of Online Game Cheating Behaviors.. Information, Communication and Society, 21(2), 273-287.

  • Chen, V.H.H. & Chng , G.S. (2016). Active and restrictive parental mediation over time: Effects on youths’ self-regulatory competencies and impulsivity. Computers & Education, 98, 206-212.