Academic Profile

Vivian Hsueh Hua Chen is an associate professor in Wee Kim Wee School of Communication and Information at Nanyang Technological University in Singapore. She holds a Ph.D. in Human Communication from Arizona State University, a M.S. in Speech Communication, a M.A. in English from Syracuse University and a B.A. in Philosophy, with a minor in Journalism from National Chengchi University.

Dr. Chen’s research areas include social interaction in virtual communities, impacts of communication technology, intercultural communication, intergroup relations, technology affordance and gamification for social wellbeing.

Dr. Chen has been awarded a total of more than S$6 million of external research funding from organizations such as National Research Foundation, Media Development Authority, Ministry of Education, A*STAR and Inter-Ministry Cyber Wellness Steering Committee in Singapore. Some of Dr. Chen’s research grants include: (1) Gamification for Well-Being and Wellness. (2) The impact of digital games on adolescents’ social and psychological development. (3) Enhancing education in environmental awareness: A game-based approach to ambient learning; (4) Singaporean youths in the cyber world: A study of cyber wellness issues.

With the support of research grants, Dr. Chen has extensive experiences in leading interdisciplinary research teams and working closely with researchers worldwide. Drawing from research expertise from both communication and technology centric perspectives, Dr. Chen’s upcoming research program focuses on integrating communication theories to the design of the technological features and affordances to promote and facilitate positive social-cultural outcomes.

Dr. Chen has published extensively in well-known journals such as Computers in Human Behavior, New Media & Society and highly reputable conference proceedings. She served as associate editor of the Journal of International and Intercultural Communication and ACM Entertainment of Computing. She is now on the editorial board for Journal of Child Computer Interaction, Journal of International and Intercultural Communication and Journal of Information Society. She is currently the vice chair for Game Studies division in International Communication Association.

At WKWSCI, Dr. Chen has supervised graduate and undergraduate students whose theses were published in journals and conferences. She teaches courses on Intercultural Communication, Interpersonal Communication, New Media and Society, Communication Research Method.
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Assoc Prof Chen Hsueh-hua
Associate Professor, Wee Kim Wee School of Communication and Information

Dr. Chen’s research interests include how technology brings changes in communication behaviors and facilitate both negative and positive individual and social outcomes, as well as the social and psychological impact of interactive digital media, which includes video games, virtual reality, and social media. She investigates the ways in which individuals negotiate their identities and social relationships through interpersonal interaction both in real life and in virtual environments. Dr. Chen has worked on several interdisciplinary projects that looks at specifically the design of interactive digital media, such as serious games and virtual reality for positive social outcomes.

Current research projects:
• Mobile gamification strategies to manage online emergence of nativism
• Understanding Game Mechanics and Gaming Experiences
• Utilizing Virtual reality and Video games to enhance prosocial behaviors and attitudes
• The effect of peer group and social norms towards negative and positive social media behaviors online
  • Mobile Gamification Strategies To Manage Online Emergence Of Nativism

  • Understanding and reducing prejudice through perspective taking in Virtual Reality
  • Chen, V.H.H. and Koek W.J.D. (2020). Proceedings of the 15th International conference on the Foundations of Digital Games (FDG ’20).: Understanding Flow, Identification with Game Characters and Players’ Attitudes.. Foundations of Digital Games.

  • Chen, V.H.H., Wilhelm, C. & Joeckel, S. (2019). Relating video game exposure, sensation seeking, aggression and socioeconomic factors to school performance.. Behavior & Information Technology, .

  • Chen, V.H.H. & Ong, J. (2018). The Rationalization Process of Online Game Cheating Behaviors.. Information, Communication and Society, 21(2), 273-287.

  • Chen, V.H.H., & Chng , G.S. (2016). Active and restrictive parental mediation over time: Effects on youths’ self-regulatory competencies and impulsivity. Computers and Education, 98, 206-212.

  • Chen, V.H.H. & Y. Wu. (2015). Group identification as a mediator of the effect of players’ anonymity on cheating in online games. Behaviour and Information Technology, 34(7), 1-10.