Academic Profile : Faculty
Prof Gemma Anne Calvert
Professor (Practice), College of Business (Nanyang Business School) - Division of Marketing
Deputy Director, Nanyang Centre for Marketing and Technology (NCMT)
Email
Journal Articles
(Not applicable to NIE
staff as info will be
pulled from PRDS)
(Not applicable to NIE
staff as info will be
pulled from PRDS)
Pathak, A., Calvert, G.A., Motoki, K. (2021) Sound symbolism overrides the in/out effect in taste continuum. Food Quality and Preference, in press.
Pathak, A., Calvert, GA., Motoki, K. (2021) Sooo Sweeet: Presence of long vowels in brand names lead to expectations of sweetness. Behavioural Sciences, in press.
Calvert, G.A., Trufil, G., Pathak, A., Fulcher, E. (2020). IMPULSE moment-by-moment test: An implicit measure of affective responses to audiovisual televised or digital advertisements.. Behavioural Sciences, 10(73), doi:10.3390/bs10040073.
Pathak, A., Calvert, GA., Lim, LKS. (2020). Harsh voice, sound branding: How voiced consonants in a brand's name can alter its perceived attributes.. Psychology & Marketing, 37(6), 837-847.
Pathak, A., Calvert, GA., Motoki, K. (2020) Long vowel sounds induce expectations of sweet tastes. Journal of Food Quality and Preference, 86, DOI. 10.1016/j.foodqual.2020.104033
Lwin,M., Panchapakesan,C**,.Sheldenkar, A., Calvert, G.A., Lim, LKS., Lu. J. (2020) Determinants of eHealth literacy among adults in China. Journal of Health Communication, 25(4), 1-9.
Pathak, A, Calvert, G.A. (2020) Sounds sweet, sounds bitter: How the presence of certain sounds in a brand’s name can alter its perceived taste. Food Quality and Preference; 83, 1-10.
Calvert, G.A., Lim, E., Pathak, A., Fulcher,G., & Fulcher E. (2019) Psychological and Emotional Responses to Giving and Receiving Customer Service. Behavioural Science, 9 (10) 109.
Pathak, A., Velasco, C. & Calvert, G.A. (2019). Identifying counterfeit brand logos: On the importance of the first and last letters of a logotype. European Journal of Marketing. Vol. 53 No. 10, pp. 2109-2125.
Pathak, A., Velasco, C., Petit, O., & Calvert, G. A. (2019). Going to great lengths in the pursuit of luxury: how longer brand names can enhance the luxury perception of a brand. Psychology and Marketing 36 (10) 951-963.
Pathak, A., Calvert, GA., Motoki, K. (2021) Sooo Sweeet: Presence of long vowels in brand names lead to expectations of sweetness. Behavioural Sciences, in press.
Calvert, G.A., Trufil, G., Pathak, A., Fulcher, E. (2020). IMPULSE moment-by-moment test: An implicit measure of affective responses to audiovisual televised or digital advertisements.. Behavioural Sciences, 10(73), doi:10.3390/bs10040073.
Pathak, A., Calvert, GA., Lim, LKS. (2020). Harsh voice, sound branding: How voiced consonants in a brand's name can alter its perceived attributes.. Psychology & Marketing, 37(6), 837-847.
Pathak, A., Calvert, GA., Motoki, K. (2020) Long vowel sounds induce expectations of sweet tastes. Journal of Food Quality and Preference, 86, DOI. 10.1016/j.foodqual.2020.104033
Lwin,M., Panchapakesan,C**,.Sheldenkar, A., Calvert, G.A., Lim, LKS., Lu. J. (2020) Determinants of eHealth literacy among adults in China. Journal of Health Communication, 25(4), 1-9.
Pathak, A, Calvert, G.A. (2020) Sounds sweet, sounds bitter: How the presence of certain sounds in a brand’s name can alter its perceived taste. Food Quality and Preference; 83, 1-10.
Calvert, G.A., Lim, E., Pathak, A., Fulcher,G., & Fulcher E. (2019) Psychological and Emotional Responses to Giving and Receiving Customer Service. Behavioural Science, 9 (10) 109.
Pathak, A., Velasco, C. & Calvert, G.A. (2019). Identifying counterfeit brand logos: On the importance of the first and last letters of a logotype. European Journal of Marketing. Vol. 53 No. 10, pp. 2109-2125.
Pathak, A., Velasco, C., Petit, O., & Calvert, G. A. (2019). Going to great lengths in the pursuit of luxury: how longer brand names can enhance the luxury perception of a brand. Psychology and Marketing 36 (10) 951-963.