Academic Profile

Charlene Chen is an Assistant Professor of Marketing at Nanyang Technological University (NTU). Professor Chen holds a PhD and MPhil in Marketing from Columbia Business School, an MA in Clinical Psychology from Columbia University, and a BSSc with First Class Honours in Psychology from the National University of Singapore.

Professor Chen is a social and consumer psychologist. Her research programme focuses on how consumers’ various emotional and motivational states drive their behavior and shape their consumption experiences. Her work has important implications for how businesses can provide offerings and services that maximise customer value and optimise consumer well-being. Professor Chen's research has been published in leading academic journals including Journal of Consumer Research, Journal of Personality and Social Psychology, and Journal of Happiness Studies. Her work and commentaries have also been featured in local press such as The Business Times, The Straits Times, Today Online, and Channel News Asia.

At NTU, Professor Chen teaches the core marketing undergraduate course on Market Relationships. Her consulting expertise includes Customer Experience, Strategic Relationships, Motivation Science, and Consumer Wellbeing. Professor Chen has won both teaching and research excellence awards at Nanyang Business School. She also received an honourable mention for her dissertation on the Need to Feel Better in the Society for Consumer Psychology Annual Dissertation Proposal Competition in 2015, and is the recipient of the Best Paper Prize at the LVMH-SMU Luxury Research conference in 2018.
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Asst Prof Charlene Chen Yijun
Assistant Professor, College of Business (Nanyang Business School)

Professor Chen's research addresses when and how consumers regulate their motivational and emotional states through consumption behaviour. She is also interested in the effects of socioeconomic inequality on consumer wellbeing.
  • (6 Project Titles) 1.Need to Feel Better 2.Impact of Perceived Ctr on Consumer's Spending Behaviour 3.Impact of One's Regulatory Mode on Consumer's Decision-Making & Stress 4.The Role of Metacognitive Experiences in Self Control

  • The Truth about Socio-Economic Inequality in People’s Everyday Lives: How It Affects the Way People Think, Feel and Behave in their Natural Environment
  • Chen, Charlene Y., and Michel Tuan Pham (2019), “State of Affect Regulation Research in Consumer Behavior,” Consumer Psychology Review, 2, 114-144.

  • Chen, Charlene Y., Maya Zoe Rossignac-Milon, and E. Tory Higgins (2018), “Feeling Distressed from Making Decisions: Assessors’ Need to Be Right,” Journal of Personality and Social Psychology, 115(4), 743-761.

  • Chen, Charlene Y., Leonard Lee, and Andy J. Yap (2017), “Acquiring Utilitarian Products Restores Psychological Control,” Journal of Consumer Research, 43(6), 1031-1047.

  • Franks, Becca, Charlene Y. Chen, Katie Manley, and E. Tory Higgins (2016), “Effective challenge regulation coincides with promotion focus-related success and emotional well-being,” Journal of Happiness Studies, 17(3), 981-994.

  • Chen, Charlene Y., Valerie Purdie-Vaughns, Jo Phelan, Lawrence H. Yang, and Gary Yu (2015), “Racial and mental illness stereotypes and discrimination: An identity-based analysis of the Virginia Tech and Columbine shootings,” Cultural Diversity and Ethnic Minority Psychology, 21(2), 279-287.

  • Chen, Charlene Y., and Ryan Y. Hong (2010), “Intolerance of Uncertainty Moderates the Relation between Negative Life Events and Anxiety,” Personality and Individual Differences, 49(1), 49-53.