Academic Profile

Dr. Benjamin (Benjy) Li is currently an Assistant Professor in the Wee Kim Wee School of Communication and Information. He received his PhD in Communication Studies from Nanyang Technological University. He was a recipient of the inaugural Humanities, Arts and Social Sciences Postdoctoral Scholarship in 2014 and spent two years in Stanford University (USA) as a postdoctoral researcher at the Virtual Human Interaction Lab in the Department of Communication.

Dr. Li studies the effects of communication and media technologies on human behavior and psychology, and has a keen interest in the use of virtual and augmented reality technologies as an emerging tool for digital interventions, especially in the areas of physical health, empathy, mental/social wellbeing and pro-environmental behaviour.

He is also interested in the impact of virtual communication tools and technology (e.g. videoconferencing) on society and seeks to understand potential solutions to alleviate their negative influences while exploring opportunities to use them for positive outcomes.

Other research interests include multimodal sensory experiences in mixed reality, the use of head and eye tracking in communication technology and human-computer interaction.

Dr. Li has collaborated with several institutions, including the Stanford Prevention Research Center (USA), the Ministry of Health (Singapore), the Health Promotion Board (Singapore), and the KK Women’s and Children’s Hospital (Singapore) in the development and testing of digital health interventions. His work has been published in journals such as Computers in Human Behavior, Media Psychology, and Behaviour & Information Technology.

For more information and resources, visit
Benjamin----O_1.jpg picture
Asst Prof Li Junting Benjamin
Assistant Professor, Wee Kim Wee School of Communication and Information

• Impact of virtual reality technologies on individuals and society

• Effectiveness of immersive narratives on intergroup attitudes

• Health and environmental communication through digital technology

• Influence of human-computer interaction on everyday life

• Impact of virtual communication tools on attitudes and behaviour

• Multimodal sensory experiences in mixed reality

• Use of head and eye tracking in communication technology
  • Exploring the effects of virtual reality on human psychology and behaviour in the areas of empathy, consumption and head movements

  • Facing Plastic Waste through Virtual Reality (VR): Using Narratives to Promote Plastic Recycling Behaviours

  • Strengthening the Social Fabric of Singapore: Perspectives From Intergroup Contact Theory (PICTO)

  • Vaccine communication and messaging: Addressing COVID- 19 vaccine hesitancy and promoting population acceptance

  • Virtual And Augmented Reality Training Systems For The Elderly In Singapore
  • Li, B. J., & Kim, H. K. (2021). Experiencing organ failure in virtual reality: Effects of self- versus other-embodied perspective taking on empathy and prosocial outcomes. New Media and Society, 23(8), 2144-2166.

    Li, B. J., Ratan, R., & Lwin, M. O. (2021). Virtual game Changers: how avatars and virtual coaches influence exergame outcomes through enactive and vicarious learning. Behaviour & Information Technology, 1-15.

    Li, B. J., Bailenson, J. N., Ogle, E., & Zaki, J. (2020). Exploring the heart rate as a chronemic cue in virtual settings: How perceptions of consistent and varied heart rates of a storyteller influence self-reported other-arousal, empathy and social presence. Media Psychology, 1-25.

    Peña, J., Li, B. J., & Ratan, R. (2020). Digital embodiment and improving health outcomes: Healthy avatars make for healthy people. In Technology and Health (pp. 27-47). Academic Press.

    Ratan, R., Beyea, D., Li, B. J., & Graciano, L. (2019). Avatar characteristics induce users’ behavioral conformity with small-to-medium effect sizes: a meta-analysis of the proteus effect. Media Psychology, 1-25.

    Poorisat, T., Detenber, B. H., Boster, F. J., & Li, B. J.. (2019). Effects of Message Completeness and Source Expertise in Online Health Discussion Boards. International Journal of Communication, 13, 465-488.

    Li, B. J., & Bailenson, J. N. (2018). Exploring the Influence of Haptic and Olfactory Cues of a Virtual Donut on Satiation and Eating Behavior. PRESENCE: Teleoperators and Virtual Environments, 26(03), 337-354.

    Li, B. J., Bailenson, N. J., Pines, A., Greenleaf, W. J., & Williams, L. M. (2017). A Public Database of Immersive VR Videos with Corresponding Ratings of Arousal, Valence, and Correlations between Head Movements and Self Report Measures. Frontiers in Psychology, 8, 2116.

    Oh, S. Y., Bailenson, J., Krämer, N., &Li, B. J.. (2016). Let the Avatar Brighten Your Smile: Effects of Enhancing Facial Expressions in Virtual Environments. PloS ONE, 11(9).

    Shin, W. & Li, B. J. (2016). Parental mediation of children’s digital technology in Singapore. Journal of Children and Media, 1-19.

    Li, B. J., & Lwin, M. O. (2016). Player see, player do: Testing an exergame motivation model based on the influence of the self avatar. Computers in Human Behavior, 59, 350-357.