Dr. Lewis Lim is Associate Professor of Marketing Practice at Nanyang Business School. He received his Ph.D. and Master of Business from Indiana University-Bloomington in USA, and his Bachelor of Business Administration (First Class Honours) from the National University of Singapore.

Prof Lim is an expert in luxury marketing. He has collaborated with numerous luxury brands across different sectors including cars, watches, jewellery, beauty, leather goods, and other lifestyle goods. His Luxury Marketing class features projects partnered with some of the top luxury brands in the world. He also speaks on a range of luxury topics at industry events.

Prof Lim's research on luxury omnichannel has been published in Harvard Business Review. His other works have appeared in publications such as the Journal of International Business Studies, Journal of Business Research, Journal of Strategic Marketing, Journal of Revenue and Pricing Management, Psychology and Marketing, and Journal of International Consumer Marketing. He also regularly writes pieces for the business media on topics such as brand leadership and marketing strategy.

As a dedicated educator, Prof Lim has received a total of 11 teaching awards in the last 15 years. These include the Nanyang Education Award (university level), the Nanyang Award for Excellence in Teaching (university level), the Nanyang Professional MBA Teacher of the Year award (school level), the Nanyang Fellows MBA Teacher of the Year award (school level), the MSc in Marketing Science Teacher of the Year award (school level), the Undergraduate Business Teacher of the Year award (school level, twice), and the Marketing Division Teaching Excellence Award (division level, four times).

As a practice-oriented professor, Prof Lim is active in consulting, executive education, and pro bono advisory work for a number of profit and non-profit organizations in the region.