Academic Profile : No longer with NTU

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Ms Lee Hui Kwang
Lecturer, College of Business (Nanyang Business School) - Division of Leadership, Management & Organisation
Ms Lee Hui Kwang graduated from the Singapore University (now known as the National University of Singapore) with a Bachelor's Degree in Arts and Social Sciences, with majors in English and Mathematics. She then went on to obtain the Post-graduate Diploma-in-Education from the Institute of Education, now known as the National Institute of Education.

With these professional qualifications, Ms Lee was employed by the Ministry of Education (MOE), and spent 14+ years as Teacher in a junior college, secondary schools, as a Curriculum Specialist Writer (for Mathematics) in the Curriculum Development Institute of Singapore (now defunct), and as a Research and Testing Officer in the Research Division in MOE.

To spend more time with her three young children, Ms Lee stopped full-time work and did part-time work teaching at the Singapore Polytechnic, the National University of Singapore, and the Nanyang Business School in Nanyang Technological University. She also taught at National Institute of Education and supervised trainee teachers doing their teaching practicum in schools.

A few years into her part-time work and shortly after the birth of her fourth child, Ms Lee studied for and obtained her Master in Education for Training and Development (MEd) from the University of Sheffield, UK, via distance-learning.

Ms Lee ventured into the education franchise business and was a Kumon owner and manager for about 3.5 years. She was also a Kip-McGrath (another education franchised centre) owner and manager for about 2 years. All this while, she continued with her part-time work at the tertiary institutions.

In July 2012, with the youngest child already in Secondary 3, Ms Lee joined the Nanyang Business School as a Lecturer.
Lee Hui Kwang's research interests are mainly in the areas of business communications, be it B2B or B2C. With communication channels constantly evolving, how do businesses capitalize on the various channels to communicate effectively to reach out to other businesses and consumers?