Academic Profile : Faculty

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Dr Wong King Yin
Senior Lecturer, College of Business (Nanyang Business School) - Division of Marketing
Deputy Director, Nanyang Centre for Marketing Technologies (CMT)
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Dr. King-Yin Wong received her Ph.D. in Hospitality Management from the School of Hotel Administration at Cornell University. She obtained her bachelor degree in Tourism and Hospitality Management, and M.Phil degree in Marketing from The Chinese University of Hong Kong. She is currently a lecturer in the Marketing Division of Nanyang Business School, teaching digital marketing in undergraduate, post-graduate and executive programs.

Dr. Wong’s research interests include digital marketing, tourism and services marketing, and consumer behavior. Her research has been presented at American Marketing Association Conference and Frontiers in Service Conference. She has published in Journal of Consumer Marketing, International Journal of Bank Marketing, WARC, The Sage International Encyclopedia of Travel and Tourism, and Encyclopedia of Mobile Computing and Commerce. Her opinions have been mentioned in popular media including Straits Times, Business Times, CNA news, South China Morning Post, Bloomberg, Nikkei News, Lian He Zao Bao, The New Paper, and TODAY. She has been interviewed in international and national television and radio shows (CNBC, Channel NewsAsia, Channel 5, Channel 8, CNA 938, Hao FM) to talk about retail and tourism marketing. She has consulting experiences with hotels in Hong Kong and Singapore Tourism Board.

Dr. Wong has working experience in marketing and tourism. Prior to pursuing her postgraduate degrees, she worked in a regional information system company, and an international apparel company responsible for planning, coordinating, and executing sales and marketing activities. She also has rotational job experiences in hotel and tourism industry during her internship in a local hotel and theme park in Hong Kong.
Dr. King-Yin Wong's current research works focus on digital marketing, tourism and service marketing, and consumer behavior.
  • Exploring the effects of gratitude and entitlement on social interdependence of undergraduates
Courses Taught
Tourism and Technology
Market Relationship
Digital Marketing
Marketing Health