Academic Profile : Faculty
Dr Wong King Yin
Senior Lecturer, College of Business (Nanyang Business School) - Division of Marketing
Deputy Director, Nanyang Centre for Marketing and Technology (NCMT)
Email
External Links
Journal Articles
(Not applicable to NIE
staff as info will be
pulled from PRDS)
(Not applicable to NIE
staff as info will be
pulled from PRDS)
Lim Boon Chong; Lewis Lim; Wong King Yin.(2019). agape Little Uni.: Marketing and Branding Challenges at a Pre-School. .
Wong, K. and Lynn, M. (2019). Credit card cue effect. International Journal of Bank Marketing, .
Wong, King-Yin. (2019). Will plans to rejuvenate Orchard Road work?.Today.
Wong, King-Yin. (2017). How virtual reality is rapidly changing the Asian tourism industryInsight+, Institute on Asian Consumer Insight.
Wong, King-Yin.(2017). Radio Frequency Identification (RFID) (overview of concept and uses for tracking in hospitality and Tourism. The SAGE International Encyclopedia of Travel & TourismSAGE Reference.
Wong, K. and Lynn, M. (2019). Credit card cue effect. International Journal of Bank Marketing, .
Wong, King-Yin. (2019). Will plans to rejuvenate Orchard Road work?.Today.
Wong, King-Yin. (2017). How virtual reality is rapidly changing the Asian tourism industryInsight+, Institute on Asian Consumer Insight.
Wong, King-Yin.(2017). Radio Frequency Identification (RFID) (overview of concept and uses for tracking in hospitality and Tourism. The SAGE International Encyclopedia of Travel & TourismSAGE Reference.