Academic Profile

Dr. Ito investigates the relationship between culture and the mind. On the one hand, members of a given culture acquire culturally-specific knowledge form their environment. On the other hand, they also recreate the environment from which new members of the culture acquire the knowledge. To investigate such two-way street, Dr. Ito investigates the distinct perceptual and cognitive patterns across different cultural groups and how these patterns are reflected in their environments.
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Asst Prof Kenichi Ito
Assistant Professor, School of Social Sciences

Cultural norms
Nonverbal communications
Social support
Close relationship
  • Developing and Validating the Climate Change Adaptation Scale (CCAS)
  • Kenichi Ito, Terri Tan, Albert Lee ,& Liman Man Wai Li. (2019). Low Residential Mobility and Novelty-Seeking Consumption. Journal of Cross-Cultural Psychology, 50(10), 1242 - 1252.

  • de Bellis, E. Hildebrand, C., Ito, K., Herrmann, A., & Schmitt, B. (2019). Personalizing the Customization Experience: A Matching Theory of Mass Customization and Culture-Specific Information Processing.. Journal of Marketing Research, 56, 1050-1065.

  • Kenichi Ito & Liman Man Wai Li. (2019). Holism and pro-environmental commitment: An examination on the mediating roles of affective and cognitive determinants. Personality and Individual Differences, 149, 160-166.

  • Ito K*, Chew Wei O, Kitada R*. (2019). Emotional Tears Communicate Sadness But Not Excessive Emotions Without Other Contextual Knowledge. Frontiers in Psychology, 10, 878.

  • Hillbun Ho, Kenichi Ito. (2019). Consumption-oriented engagement in social network sites: Undesirable influence on personal well-being. European Journal of Marketing, .