Academic Profile : Faculty

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Ms Yam Min Yee Angeline
Assistant Chair (Strategy and Planning), School of Art, Design and Media
Senior Lecturer, School of Art, Design and Media
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Angeline is a senior lecturer with the Nanyang Technological University, Singapore. Her background is in Visual Communication and she teaches Brand Design and Typography with the School of Art, Design & Media.

She holds a Masters of Art in Design Leadership from Middlesex University London and a Bachelor of Fine Arts in Media & Graphic Design from The London College of Communication, University of the Arts.

Prior to academia, Angeline has worked in the branding and design industries in the UK and Singapore. Apart from being a creative practitioner, she was also involved in client servicing roles that comprised of accounts management and strategic business development for UK and Singapore firms.
Angeline’s research interest explores various topics on the social landscape of Singapore and that of Asia. Using design as a platform for inquiry, her work examines concepts of social and cultural hybridity and it’s impact on the collective and personal identity. Her current research interest is in vernacular typography, linguistic landscapes and creative branding. She is also active in the Scholarship of Teaching and Learning (SoTL) and her recent pedagogical interest is in engaging students as partners for teaching and learning. She also has an interest in issues arising from Confucian heritage classrooms and developments of culturally appropriate pedagogy frameworks.

Research interest: Vernacular typography, Linguistic landscapes, Branding & Marketing
Pedagogical interest: Students as partners for teaching and learning, Confucian Heritage classrooms

Creative projects:

2015 - Five Floor Plans
Spatial narratives of Singapore public housing across five decades
An augmented reality community exhibition

2009 - Typographical Confluence
Experimental typography of cross cultural characters.
Musical Instrument Museum in Brussels, Belgium
  • What’s in a sign?: Typopgraphy in repurposed traditional architecture and its role in Singapore’s multicultural linguistic landscape
Courses Taught
DV2003 - Beyond The Logo: Introduction To Branding

DV3005 - Creative Brand Design

DV8001 - Beyond The Logo: Introduction To Branding