Academic Profile

May O. Lwin, President's Chair Professor of Communication Studies at the Wee Kim Wee School of Communication (WKWSCI), College of Humanities, Arts and Social Sciences is the Chair of WKWSCI and also serves as the Director of NTU University Scholars Programme.

Professor Lwin’s expertise lies in strategic and health communication. Her work in digitally mediated health communication systems to improve public health has been piloted in various communities, schools and hospitals. On the infectious disease research front, her research portfolio has covered diseases like Zika, Dengue, Influenza and COVID-19. She is also an expert on food and nutrition communication and behaviours. A Fellow of the International Communication Association (ICA), she has received many awards such as the Fulbright ASEAN Scholar Award, Ogilvy Foundation International Award for Academic Leadership and the Outstanding Applied Researcher Award from the ICA.

Professor Lwin serves on Women@NTU Advisory Board.
ML Website Photo.jpg picture
Prof May Oo Lwin
Chair
Professor, Wee Kim Wee School of Communication and Information
Associate Dean (Special Projects), College of Humanities, Arts and Social Sciences
Director, University Scholars Programme

Professor Lwin's research interests are mainly in strategic and health communication. In the area of health, she examines how communication can influence food intake, exercise, and behaviours relating to communicable diseases and cardiovascular health.

Her work on infectious diseases involves the development and design of digital surveillance systems (e.g. Mobuzz for dengue, FluMob & FluTAC for influenza), as well as health information seeking and misinformation issues on social and online media. On the COVID-19 front, her team has been involved in examining the infodemic on social media through a variety of mixed method approaches.

Professor Lwin's research in the area of cyberwellness looks at how family and parental communication influences children and adolescents' user behavior. In the area of food and nutrition, she uses sensory and culture-specific risk communication approaches to examine food behaviors.

For more details, please go to:
https://blogs.ntu.edu.sg/mayolwin/
 
  • Conversations for life: Laying the groundwork for more effective communication in palliative care

  • Examining doctor-patient communication in triadic versus dyadic medical interactions in geriatric clinics in Singapore

  • Health Literacy: The Household as an Unexplored Dimension

  • Leadership In Strategic & Health Communication Education

  • Media communication, online falsehoods and population responses surrounding the novel coronavirus disease crisis (COVID-19) in Singapore

  • Modelling and analytics for the outbreak of the novel coronavirus in Singapore (COVID19RF-004)

  • Monetary Acadamic Resources for Research

  • post-doctoral fellow fund

  • Preventing Obesity-Related Diseases From Young: Evaluating The Longitudinal Impact Of Multimedia Intervention In Promoting Self-Regulation Of Calorie Consumption In Children

  • Public Practices and Misconceptions Surrounding Antimicrobial-Related Behaviors in Singapore

  • Research Reserve Fund

  • Social Robots To Enhance The Interactivity Of The BP Initiative @ Schools Program

  • Sustainment, Development and Enhancement of a Mobile Surveillance System for Vector-Borne Diseases: Mo-Buzz+

  • Vaccine communication and messaging: Addressing COVID- 19 vaccine hesitancy and promoting population acceptance
 
  • Lim, V.W., Lim, R.L., Tan, Y.R., Soh, A., Tan, M.X., Othman, N.B., Dickens, S.B., Thein, T., Lwin, M.O., Ong, R.T., Leo, Y., Leed, V.J., Chena, M. (2021). Public perceptions of Covid-19 and behaviour change, Singapore. Bulletin of the World Health Organisation, Article ID: BLT.20.269142, 1-18.

  • Lwin, May O., Lu, J., Sheldenkar, A., Schulz, P. J., Shin, W., Gupta, R., & Yang, Y. (2020). Global sentiments surrounding the COVID-19 pandemic on Twitter: Analysis of Twitter trends. JMIR Public Health and Surveillance, 6(2), e19447.

  • Lwin, May O., Panchapakesan, C., Sheldenkar, A., Calvert, G. A., Lim, L. K., & Lu, J. (2020). Determinants of eHealth literacy among adults in China. Journal of Health Communication, 1-9. https://doi.org/10.1080/10810730.2020.1776422

  • Lwin, May O., Malik, S., & Lau, J. (2020). Association between food availability and young people’s fruits and vegetables consumption: Understanding the mediation role of the theory of planned behaviour. Public Health Nutrition, 1-10.

  • Lwin, May O., Lu, J., Sheldenkar, A., Cayabyab, Y. M., Yee, A.Z.H. & Smith, H.E. (2020). Temporal and textual analysis of social media on collective discourses during the Zika virus pandemic, BMC Public Health, 20(804). https://doi.org/10.1186/s12889-020-08923-y

  • H. K. Kim & May O. Lwin (2020) Cultural determinants of cancer fatalism and cancer prevention behaviors among Asians in Singapore, Health Communication, https://doi.org/10.1080/10410236.2020.1724636

  • Lwin, May O., A. Z. H. Yee, J. Lau, J. S. Ng, J. Y. Lam, Y. M. Cayabyab, S. Malik & K. Vijaya. (2020). A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors, International Journal of Advertising, https://doi.org/10.1080/02650487.2020.1717856

  • Lwin, May O., Sheldenkar, A., Panchapakesan, C., J. S. Ng, J. Lau, K. Jayasundar, K. Horathalge, V. S. Rathnayake, A. W. Crawley & P.D. Wimalaratne. (2019). Epihack Sri Lanka: Development of a mobile surveillance tool for dengue fever. BMC Medical Informatics & Decision Making, 19(111), https://doi.org/10.1186/s12911-019-0829-5.

  • Shin, W., Lwin, May O., Yee A. Z. H. & Kee, K. M. (2019). The role of socialization agents in adolescents’ responses to app-based mobile advertising, International Journal of Advertising. Published online: https://doi.org/10.1080/02650487.2019.1648138.

  • Yee, A. Z. H., Lwin, May O., & Lau, J. (2019). Parental guidance and children’s fruits and vegetables consumption: Integrating the theory of planned behaviour with interpersonal antecedents. Journal of Health Communication, 24(2), 183-194. https://doi.org/10.1080/10810730.2019.1593552

  • Ho, H., Wonsun, S., & Lwin, M. (2017). Social networking site use and materialistic values among youth: The safeguarding role of the parent-child relationship and self-regulation, Communication Research, 46(8), 1119-1144. https://doi.org/10.1177%2F0093650216683775

  • Lwin, May O., Ho, S. S., Jung, Y., Wardoyo R., & Kim H. (2016). Effects of exergaming and message framing in school environment on physical activity attitude and intentions among children and adolescents, Journal of Health Communication, 21(9), 969-978.

  • Lwin, May O., & Salmon, C. T. (2015). A retrospective overview of health communication studies in Asia from 2000 to 2013. Asian Journal of Communication. 25(1), 1-13. https://doi.org/10.1080/01292986.2015.1009265.

  • Lwin, May O., Morrin, M., Tang, S. W. H., Low, Y, Nguyen, T., & Lee, W. X. (2014). See the seal? Understanding restrained eaters' responses to nutritional messages on food packaging. Health Communication, 29(8) 745-761. doi: 10.1080/10410236.2013.789131.

  • Lwin, May O., Stanaland, A. J. S., & Williams, J. D. (2010). American symbolism in intercultural communication: An animosity/ethnocentrism perspective on intergroup relations and consumer attitudes. Journal of Communication, 60(3), 491-514. https://doi.org/10.1111/j.1460-2466.2010.01494.x.