Academic Profile : Faculty

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Prof May Oo Lwin
Chair, Wee Kim Wee School of Communication and Information
President's Chair in Communication Studies
Professor, Wee Kim Wee School of Communication and Information
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May O. Lwin, President's Chair Professor of Communication Studies at the Wee Kim Wee School of Communication (WKWSCI), College of Humanities, Arts and Social Sciences is the Chair of WKWSCI and also serves as the Director of NTU University Scholars Programme.

Professor Lwin’s expertise lies in strategic and health communication. Her work in digitally mediated health communication systems to improve public health has been piloted in various communities, schools and hospitals. On the infectious disease research front, her research portfolio has covered diseases like Zika, Dengue, Influenza and COVID-19. She is also an expert on food and nutrition communication and behaviours. A Fellow of the International Communication Association (ICA), she has received many awards such as the Fulbright ASEAN Scholar Award, Ogilvy Foundation International Award for Academic Leadership and the Outstanding Applied Researcher Award from the ICA.

Professor Lwin serves on Women@NTU Advisory Board.
Professor Lwin's research interests are mainly in strategic and health communication. In the area of health, she examines how communication can influence food intake, exercise, and behaviours relating to communicable diseases and cardiovascular health.

Her work on infectious diseases involves the development and design of digital surveillance systems (e.g. Mobuzz for dengue, FluMob & FluTAC for influenza), as well as health information seeking and misinformation issues on social and online media. On the COVID-19 front, her team has been involved in examining the infodemic on social media through a variety of mixed method approaches.

Professor Lwin's research in the area of cyberwellness looks at how family and parental communication influences children and adolescents' user behavior. In the area of food and nutrition, she uses sensory and culture-specific risk communication approaches to examine food behaviors.

For more details, please go to:
  • A Longitudinal Assessment of Children’s Advertising Guidelines on Child Food Consumption and Preferences in Singapore
  • Consumers’ Risk Perceptions, Rational, and Implicit Considerations in Alternative Protein Acceptance Behaviours
  • Conversations for life: Laying the groundwork for more effective communication in palliative care
  • Development and Validation of a Novel Scale to Assess Susceptibility Towards Health Misinformation
  • Exploring Concerns of Inappropriate Conduct in Sport: Athlete’s Perspectives in Singapore
  • Imaging Skin Tones and Cultural Preferences in Southeast Asia
  • Impact of Health Warning Labels in Reducing Sugar-Sweetened Beverages Consumption
  • Intergenerational Digital Media Socialisation for Enhancing Elderly Digital and Health Literacy
  • Investigating the acceptance of delayed prescription among the population in Singapore: An explorative study
  • Leadership In Strategic & Health Communication Education
  • Monetary Academic Resources for Research
  • Overcoming Spiritual Barriers to Cancer Screening: An Intervention to Decrease Cancer Fatalism among Singaporeans
  • Research Reserve Fund
  • Singapore Food Demand Survey
  • Social Robots To Enhance The Interactivity Of The BP Initiative @ Schools Program