Academic Profile

May O. Lwin, Professor of the Wee Kim Wee School of Communication, is the Associate Dean (Special Projects) of the College of Humanities, Arts and Social Sciences and Director of NTU University Scholars Programme.

Professor Lwin’s expertise lies in strategic and health communication. Her work in digitally mediated health communication systems to improve public health has been piloted in various communities, schools and hospitals. On the infectious disease research front, her research portfolio has covered diseases like Zika, Dengue, Influenza and COVID-19. She is also an expert on food and nutrition communication and behaviours. A Fellow of the International Communication Association (ICA), she has received many awards such as the Fulbright ASEAN Scholar Award, Ogilvy Foundation International Award for Academic Leadership and the Outstanding Applied Researcher Award from the ICA.
tmaylwin_1_2.JPG picture
Prof May Oo Lwin
Professor, Wee Kim Wee School of Communication and Information
Associate Dean (Special Projects), College of Humanities, Arts and Social Sciences
Director, University Scholars Programme

May O. Lwin's research interests are mainly in strategic and health communication. In the area of health, she examines how communication can influence food intake, exercise, and communicable diseases and cardiovascular health.

Her work on infectious diseases involves the development and design of digital surveillance systems (e.g. Mobuzz for dengue, FluMob & FluTAC for influenza) as well as health information seeking and misinformation issues on social and online media.

Her research in the area of cyberwellness looks at how family and parental communication influences children and adolescents' user behavior.
In the area of food and nutrition, she uses sensory and culture-specific risk communication approaches to examine food behaviors.

For more details, please go to:
  • Consumers' implicit and explicit responses to sensory cues in alternate protein foods: A cross-cultural investigation

  • Conversations for life: Laying the groundwork for more effective communication in palliative care

  • Examining doctor-patient communication in triadic versus dyadic medical interactions in geriatric clinics in Singapore

  • Health Literacy: The Household as an Unexplored Dimension

  • Media communication, online falsehoods and population responses surrounding the novel coronavirus disease crisis (COVID-19) in Singapore

  • Modelling and analytics for the outbreak of the novel coronavirus in Singapore (COVID19RF-004)

  • Monetary Acadamic Resources for Research

  • post-doctoral fellow fund

  • Preventing Obesity-Related Diseases From Young: Evaluating The Longitudinal Impact Of Multimedia Intervention In Promoting Self-Regulation Of Calorie Consumption In Children

  • Public Practices and Misconceptions Surrounding Antimicrobial-Related Behaviors in Singapore

  • Research Reserve Fund

  • Social Robots To Enhance The Interactivity Of The BP Initiative @ Schools Program

  • Sustainment, Development and Enhancement of a Mobile Surveillance System for Vector-Borne Diseases: Mo-Buzz+

  • Vaccine communication and messaging: Addressing COVID- 19 vaccine hesitancy and promoting population acceptance
  • Lwin, May O., Lu, J., Sheldenkar, A., Schulz, P. J., Shin, W., Gupta, R., & Yang, Y. (2020). Global sentiments surrounding the COVID-19 pandemic on Twitter: analysis of Twitter trends. JMIR public health and surveillance, 6(2), e19447.

  • Lwin, May O., Panchapakesan, C., Sheldenkar, A., Calvert, G. A., Lim, L. K., & Lu, J. (2020). Determinants of eHealth Literacy among Adults in China. Journal of health communication, 1-9.n

  • Lwin, May O., Malik, S., & Lau, J. (2020). Association between food availability and young people’s fruits and vegetables consumption: Understanding the mediation role of the theory of planned behaviour. Public Health Nutrition, 1-10.

  • Lwin, May O., Lu, J., Sheldenkar, A., Cayabyab, Y. M., Yee, A.Z.H. & Smith, H.E. (2020). Temporal and textual analysis of social media on collective discourses during the Zika virus pandemic, BMC Public Health, 20:804. DOI:

  • H. K. Kim & May O. Lwin (2020) Cultural Determinants of Cancer Fatalism and Cancer Prevention Behaviors among Asians in Singapore, Health Communication, DOI: 10.1080/10410236.2020.1724636

  • Lwin, May O., Sheldenkar, A., Panchapakesan, C., J. S. Ng, J. Lau, K. Jayasundar, K. Horathalge, V. S. Rathnayake, A. W. Crawley & P.D. Wimalaratne, (2019) Epihack Sri Lanka: development of a mobile surveillance tool for dengue fever. BMC Medical Informatics & Decision Making, 19: 111 (2019) doi:10.1186/s12911-019-0829-5.

  • Shin, W., Lwin, May O., Yee A. Z. H. & Kee, K. M. (2019) The role of socialization agents in adolescents’ responses to app-based mobile advertising, International Journal of Advertising. Published online:

  • Ho, D., Shin, W. & Lwin, May O. (2019). Social Networking Site Use and Materialistic Values Among Youth: The Safeguarding Role of the Parent-child Relationship and Self-Regulation, Communication Research, 46 (8), 1119-1144

  • Lwin, May O., A. Z. H. Yee, J. Lau, J. S. Ng, J. Y. Lam, Y. M. Cayabyab, S. Malik & K. Vijaya (2020) A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors, International Journal of Advertising, DOI: 10.1080/02650487.2020.1717856

  • Yee, A. Z. H., Lwin, May O., & Lau, J. (2019). Parental guidance and children’s fruits and vegetables consumption: Integrating the theory of planned behaviour with interpersonal antecedents. Journal of Health Communication, 24(2), 183-194.