Academic Profile

I received my PhD in Psychology from Northwestern University, where I specialized in the areas of social/cultural psychology and cultural neuroscience. I completed a postdoctoral research fellowship at the Business School of Nanyang Technological University before joining the Division of Psychology.
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Assoc Prof Cheon Bobby Kyungbeom
Associate Professor, School of Social Sciences
Principal Investigator, Nanyang Technological University

My research investigates how people conceptualize and navigate relations with fellow group members (in-groups) and people belonging to other groups (out-groups) in response to environmental pressures and demands. Towards this objective, I investigate how perceived threats from the environment influence and interact with neurobiological mechanisms to shape intragroup processes (e.g., empathy, cooperation, affiliation), intergroup processes (e.g., prejudice, in-group favoritism, discrimination), as well as cultural diversity in these group processes. I am also applying my research on culture, social experience, and group processes to study the social modulation of eating behaviors, appetite, and nutritional health.
 
  • CLIC WP0.1 - PI Prof Cheon Bobby Kyungbeom

  • Harnessing The Socially-Binding Properties Of Food: Implications For Social Cognition, Cooperation, And Culture

  • Identifying the mechanism by which gut microbes regulateskeletal muscle growth and neuromuscular communication

  • The influence of implicit satiety goals on appetite and eating behavior

  • We are One Singapore: An investigation of the enlarged in-group effect in Singaporeans across the lifespan and in environmental contextual cues to promote multiculturalism
 
  • Cheon, B. K., Sim, A. Y. Lee, L. L., & Forde, C. G. (2019). Avoiding hunger or approaching fullness? Implicit theories of satiety guide portion selection and food intake patterns. Appetite, 128, 10-16.

  • Kim, E. B., Chen, C., & Cheon, B. K. (2019). Using remote peer influence to promote healthy food choices among preschoolers. Developmental Psychology, 55, 703-708.

  • Cheon, B. K. (2019). The diversity of cultural diversity: Psychological consequences of different patterns of intercultural contact and mixing. Asian Journal of Social Psychology, 22, 93-105.

  • Cheon, B. K., Tan, K. M., & Lee, L. L. (2019). Tender food, tender hearts: The metaphorical mapping of hard-soft orosensory signals to prosocial tendencies. Food Quality and Preference, 71, 242-249.

  • Sim, A. Y., & Cheon, B. K. (2019). Influence of impending healthy food consumption on snacking: Nudging vs. compensatory behavior. Physiology and Behavior, 198, 48-56.